Rolling Razor Launched - 5/1/2008

The New Rolling Razor Design Responds To Each Individual's Shaving Needs & Unique Style

LOS ANGELES, May 1 /PRNewswire/ -- After 8 years of intense research and development, the groundbreaking Rolling Razor has officially been launched with a full line of Rolling Razor shaving products available at www.RollingRazor.com.

While the basic stick-style razor still has the same natural limitations from its inception over a century ago, the Rolling Razor has been engineered with an innovative ring shaped handle that gives the user superior control & maneuverability. With its unique double-headed, triple convex cartridges, the Rolling Razor is designed to stay in close contact with the skin whether the user is shaving a flat or a curved area. This makes it easy to follow the body's natural contours and access specific areas that are traditionally hard to reach with a stick razor. The design of the Rolling Razor reduces the need for the user to apply excessive pressure on the skin, which can cause unnecessary friction and skin irritation. Shaving with the new Rolling Razor becomes a quick, easy and enjoyable experience.

The Rolling Razor team has worked with a broad range of groups of all ages, especially Millennials and younger, to learn how to improve their overall shaving experience. The input from this research was the foundation on which the Rolling Razor was engineered.

In addition to the innovative handle, the Rolling Razor allows users to customize their shaving experience with a range of cartridges to meet their individual needs, including regular, sensitive skin and bump prevention cartridges.

Rolling Razor offers individuality of style and personality with 8 different designs for the users to choose from -- silver and two different shades of camouflage for the male user -- hot pink, turquoise, bronze and two different shades of camouflage for the female user. "I love my new razor, the color reminds me of my ipod," commented Jillian Judson. Each Rolling Razor has a custom fitted designer holding base for displaying the Rolling Razor on any countertop or hanging it in the shower. There is a flavor for everyone at RollingRazor.com.

Rolling Razor strategist Jan Hall, recent North America President of Neutrogena, commented: "Rolling Razor represents the next generation for shavers. I get excited when I see something so unique breaking paradigms in markets with entrenched products and limited innovation. Over one million people have already seen Rolling Razor online and sales are starting to take off."

After the official launch in May, Rolling Razor will be initiating several promotional campaigns and announcing co-marketing collaborations with brand leaders in other industries.

For more information about Rolling Razor, visit www.rollingrazor.com.

About Rolling Razor Inc. Rolling Razor Inc., established in 2000, develops, manufactures and distributes the Rolling Razor and related shaving skin care products for the U.S. and international markets. Headquartered in Marina Del Rey California, the Rolling Razor team has built their brand around an innovative ring shaped handle, unique double-headed, triple convex cartridges and eight distinctive designs. For more information about the Rolling Razor Company, visit our Web site at www.rollingrazor.com.

SOURCE Rolling Razor Inc. Jed Wallace, Street Relations, LLC, +1-310-403-0559 jed@streetrelations.com